Hoeness criticizes Dortmund’s strategy: ‘Players feel like an object of sale’

Jadon Sancho - Borussia Dortmund

Bayern München honorary president Uli Hoeness has blasted Borussia Dortmund for their transfer strategies over the past years. The German giants have sold many of their leading players like Ousmane Dembélé, Christian Pulisic and Pierre-Emerick Aubameyang. This summer the club expects to sell Jadon Sancho as the English winger is looking to be on his way to Manchester United.

Hoeness says Dortmund would be better off keeping their best players instead of selling them to the highest bidder. “If Dortmund buy a highly talented player and he plays well, you can hear a few months later – either from the club itself or from others – that he will be an object of sale at some point. I think that’s unwise,” Hoeness said in an interview with FAZ.

“How is a player supposed to absorb the DNA of a club one hundred percent if he feels that he is an object of sale? It’s not like that with us at all. We sign players to play for Bayern München, and never just for business reasons. I don’t think that as long as Dortmund don’t change this strategy, they won’t get that 10 percent to perform well in important games. Our players must have the feeling that they will be at Bayern forever.”

Hoeness predicts the same will happen with Jude Bellingham. The 17-year-old was signed by Dortmund this summer and if he enjoys a good season he will quickly be linked with a new club. “The young Bellingham has just been bought, but wait and see how quickly he will be the subject of interest from others if he plays well. I wouldn’t do it like that. I would say to the public, but also to my own people, ‘This is our player, and if he plays well, he will stay. Even if we’re offered €100 million,” Hoeness concluded.